CUECA FILMS

CUECA FILMS

REBRANDING AN ICONIC PRODUCTION COMPANY

A professional camera mounted on a stabilizer with tracking markers and the word "HIGH" in large yellow lettering over a dark background.

Cueca Films has been in the game for a long time. To celebrate their anniversary we worked on an identity refresh that honors that legacy without slowing down, brighter, louder, a sharper take on the classic thunderbolt, and a visual language built on the brand and production iconography that defines them. The story of a well-established company, told with more energy.

CUECA FILMS

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CUECA FILMS 〰️

A woman in a gray hoodie and glasses walking on a street with trees and a bench nearby.
A black-and-white photo of a composite skull with a human face overlay, including text that reads 'WHAT IS IN THIS IMAGE?'
Black and white line drawing of a clenched fist and a dagger crossed over each other.
Black and white illustration of different types of buildings including houses, warehouses, and factories.
Black and white line drawing of a cat sitting on its hind legs, with its tail curled around its body and looking forward.
Silhouette of a soldier in a helmet looking through a fishing scope.
A black and white drawing of a dog's head with long, floppy ears and a happy expression, sitting next to a basket of flowers.
A group of female athletes in sports uniforms posed on an indoor basketball court, with chairs and empty seats in the background, and a yellow logo with a lightning bolt in the top left corner.
A promotional poster with a mountain landscape background and yellow text reading 'HIEH' in the top left corner. Contains yellow lightning bolt icons, a website address cuecaflms.com, and location information for Pucón, Chile.
Skateboarder wearing checkered slip-on shoes riding a skateboard on street pavement.
Film crew on a golf course filming a scene with lighting equipment, cameras, and crew members, with two people observing from a distance.
Children and young adults sit on a large fake tree trunk in front of a green screen while crew film on set.
A black and yellow optical illusion pattern with the number 2025 in white font in the center.
A woman with curly hair operating a professional film camera outdoors.
Black T-shirt with yellow graphic and text, lying on a textured pavement ground with shadows from nearby vertical bars.
Black bag with yellow lightning bolt design on a textured gray surface.
People on a film set with a camera and a digital overlay of the word 'HIGH' with lightning bolt symbols.

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