With over 16 years of experience in advertising and design, I’ve built my career around strategic creative thinking, developing ideas that span from traditional print, TV, and OOH to fully integrated digital and social campaigns.

I began my journey in Chile in 2009, working with a wide range of clients including Cristal (beer), DirecTV, Puma, the Government of Chile, Falabella (retail), and Copec (energy), among others. In 2014, I moved to the U.S. to join Energy BBDO in Chicago, where I worked on major brands like Wrigley (Orbit, 5gum, Extra), SC Johnson (Ziploc, OFF!, Raid), Bud Light, and Bayer.

Later, at Sapient Razorfish, I expanded my expertise in digital and social, collaborating with brands like Smucker’s, Café Bustelo, Citi, Dove, and Eli Lilly in the pharma space. Most recently, I served as an Associate Creative Director at Schafer Condon Carter, where I focused on strategic creative leadership and mentoring, especially on the art side. Clients included Ortega, Blueberries, Sunstar GUM, and the Illinois Office of Tourism, as well as previous work for the Chicago Cubs, Dynatrace, MyQ, Casey’s, and the Indiana Pacers.

After 11 years in the United States, I’ve recently returned to Chile where I worked as a Creative Director at Jenaro Santiago. Here, I helped lead the creative team across a variety of projects, with a focus on clients such as Machbank, Masisa and Amnesty International, as well as supporting the agency’s broader strategic and creative initiatives.

After reconnecting with my longtime creative partner, we set out to create our own safe space, one where ideas could thrive freely. In June 2025, we founded Local Creative Studio with a clear purpose: to make great work, challenge conventions, and grow old having fun doing what we love.