DYNATRACE

DYNATRACE

HELPING I.T. PROFESSIONALS AVOID THEIR WORST NIGHTMARES

Dynatrace, a global technology company that provides a software observability platform based on artificial intelligence and automation , needed to reach executives, decision makers and I.T. leaders in companies to get them to consider and try Dynatrace as their tool to monitor and manage their I.T. related needs.

Promotional image with a dark background featuring a skeleton with glowing red eyes wearing a hood. The text reads: "Dynatrace presents the horror of cloud done wrong" in jagged, horror-themed font.

We needed to break through the clutter and reach very busy people, through an engaging and memorable LeadGen experience. We tapped into their worst I.T. nightmares with “The Horrors of Cloud Done Wrong” an interactive story in which they would have to face the worst possible scenarios, from a Zero Day Vulnerability or a Infectious virus they would have to navigate the issue to learn along the way how Dynatrace coul’ve helped them and avoid these catatrophes from the very begining.

Illustration of a city skyline at sunset with dark clouds and the sun setting below the horizon. Overlaid text says 'The Cloud Doing Wrong' with the logo of Dynatrace above.
A group of four people watching a news broadcast on a screen in a room. The broadcast reports a story about zombies and an attack, with breaking news and live coverage. The room has a window, and the scene is set in an office or control room with computers and chairs.
Computer screen displaying an email inbox labeled 'Steve's Inbox' with a large play button overlay prompting to click to play a video attachment.
A computer screen displays an advertisement for a free trip from Blue Sky Airlines, with a tropical background, palm trees, and a popup message indicating data collection.
A computer screen displaying a log management dashboard with metrics for events, user errors, devices, and alerts, with a pop-up indicating a search for unusual activity.
A giant blue foot stomps on a laptop causing it to shatter and ignite in flames.

THE HORRORS OF CLOUD DONE WRONG

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THE HORRORS OF CLOUD DONE WRONG 〰️

We created two stories/experiences to appeal to different targets according to the relevancy of their line of work and Dynatrace capabilities featured in the stories.

Night sky with some trees and faint colored outlines at the top and right side.
A woman with a ponytail and backpack standing in front of a large, glowing green door in a science fiction setting. Text overlay says 'My name is Riley. I'm the lead cloud architect for our secret space defense program.'
A digital screen displaying a message 'MISSILES OFFLINE!' with various systems and alert indicators showing offline status, including missile defense system and radar displays.
A digital interface displaying CPU baseline settings with options for low, medium, and high. The current setting indicates high, and a prompt asks if the user wants to change the baseline. A note states that setting baselines too high can cause missed alerts.
A scene from a science fiction movie featuring a large UFO hovering over a forest with three people standing on the ground below, illuminated by red and green lighting.
Animated scene of a large UFO hovering over a forest, with rockets launching towards it. A digital timer showing 00:08:02 is in the foreground, accompanied by a message about destroying Earth.

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