ORTEGA 

ORTEGA

WITH BROTEGA “NOW IT’S A FIESTA”

Ortega is America's number one taco sauce, beloved, but overdue for personality. We helped build a new brand platform, "Now it's a Fiesta," and created Brotega, a spokescharacter designed to humanize the brand and cut through the noise.

A man with long brown hair, a beard, and glasses on his head, wearing a denim vest over a colorful shirt with peppers, stands with his arms crossed and smiles. Behind him is blue background with the logo 'ORTEGA' and the text 'Now it's a Fiesta!'

The campaign launched nationwide across TV and social media, putting Brotega in front of audiences everywhere. From video to content in people's feeds, the goal was simple, make "Now it's a Fiesta" and Brotega show up everywhere.

Woman looking into a refrigerator with yellow gelatin desserts on a plate inside.
Two people, a man and a woman, walking down an aisle in a grocery store with a shopping cart, surrounded by shelves stocked with various packaged food products.
People tailgating at a sports event with food, drinks, and coolers, cars with open trunks behind them.
A woman and two children in a home kitchen and dining area, with one child at a table and the woman by the refrigerator.
A man with long hair and a beard, wearing glasses and a dark jacket, looks distressed while standing between shelves of colorful snacks or cereal boxes.
A man with long hair, beard, and mustache wearing a sleeveless denim vest over a T-shirt, standing in a room with a shattered wall, talking to a woman whose face is partially visible.

LET'S TACO 'BOUT SOME FUN WORK

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LET'S TACO 'BOUT SOME FUN WORK 〰️

A man with long hair and a beard in a grocery store, wearing a denim vest and a fruit-patterned apron, holding a spray bottle while talking animatedly.
Group of friends at a tailgate party outdoors, with cars, coolers, and drinks, enjoying a lively gathering.
A man with long hair and a beard smiling, wearing a sleeveless denim vest, dancing with arms crossed in front of his chest in a colorful, lively setting with decorations and lights.

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