Citi Savings account

Citi Savings Account

SAVE SMARTER WITH A HIGH-YIELD SAVINGS ACCOUNT

A young girl with straight dark hair wearing a blue safety helmet inside a room with large windows and a blurred background. A person, partially visible, is adjusting her helmet.

Citi was launching a new High Yield Savings Accounts with a higher APY than competitors.

We needed to create a campaign talking about numbers and letters that most of us don’t know exactly what they mean. We decided to show potential customers that opening a Savings account with Citi whs the smater way of saving money for the future, and decided to do it in an entertaining way, comparing it to ridiculous ways some people think can help them can save money.

SAVE SMARTER

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SAVE SMARTER 〰️

A young girl with a serious or upset expression, wearing a blue construction helmet and a beige sweater, is getting her hair or head examined by a person using their hands.
An adult woman helping a young girl with a craft project at a table, the girl wearing a blue helmet, in a bright room with plants and large windows.
Man with curly hair looking into a mirror while using a hair curling iron.
Two smartphones on a wooden table displaying social media ads, alongside a pair of wireless earbuds and a cup of coffee.
Woman in a kitchen opening a packet.
A woman peeling red packets of ketchup in a kitchen with various jars and flowers on the countertop.
A person wearing a striped apron handling a single-use blood glucose test strip in their hands.
Two smartphones on a white desk, one showing a man with curly hair and the other a woman with a ponytail in a kitchen, both with advertisements asking "Looking for ways to save more?"

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