Snack time and afterschool are two very important moments in every home with school-age kids and Jif Power Ups wanted to make it even more relevant and be an important catalyst of these moments.

It is very difficult to get words out of kid’s mouths when they get home from school that’s why we created Snack Time Stories, an idea that uses Alexa to gather information about kid’s days at school and then creates a fantastic narration with that information, motivating kids to share more about their days. These stories can be shared with their parents even when they are away from home making snack time a very meaningful moment in the day for families.